Tips for making your podcast pitch stand out

And why flexibility is so key in this medium.
Podcasts have exploded in popularity, with an estimated 548 million listeners tuning into more than 6 million podcasts in 2024. The landscape includes everything from blockbuster interview programs like “The Joe Rogan Experience” and narrative-driven hits like “Morbid” to niche shows like “Canardian,” Kattie Laur’s weekly podcast exploring the obscure history and quirks of Canadian cities.
The potential for P