The Scoop: How Airbnb dominates headlines with splashy rental stunts
Plus: Angry parents add to colleges’ protest headaches; Universal Music returns to TikTok.A fully functional replica of the house from “Up,” including the ability to float. A stay “hosted” by Christina Aguilera. Barbie’s Malibu Dream House. These are just a few of Airbnb’s Icons, a series of outrageous stays purposefully designed to keep the rental company in the media and in the public conversation in a positive way.
And it’s working.
The New York