The media world is facing an unprecedented crisis. Here’s how PR needs to adapt.

The media landscape is looking desolate. But PR pros can still thrive.Josefin Dolsten is a public affairs director at Bryson Gillette.
The last six months have seen dramatic cuts across the media landscape — hitting a range of prominent publications like the Wall Street Journal, which made another round of cuts this week, Los Angeles Times, which let go off a quarter of its newsroom, and Washington Post, which offered buyouts to more than 240 staff members. Ou