Pitching the Super Bowl remotely: Lessons from 3 years of success

You can make an impact even from afar.Sterling Randle is account lead for Digital Sport by Hot Paper Lantern . 
Every year, the week leading up to the Super Bowl is a frenzy of media activity. Thousands of journalists, broadcasters and analysts flood Radio Row, covering every possible angle of the game. For PR professionals, it’s one of the most competitive and high-stakes environments in which to pitch a story. But for the past three years, I’ve been doing just that — sec