Navigating Canadian boycotts of American companies

With political tensions driving consumer backlash, experts urge behind-the-scenes engagement.
In response to tariffs and other American provocations, Canadian consumers have threatened to boycott products from the United States, including items ranging from diapers to citrus fruits.
“What’s interesting is that both the public and the government are driving it,” said Fred Cook, director of the University of Southern California Center for Public Relations. “The backlash tar