IBM Study: Sports Fans Want Streamlined Digital Experiences as Platform Choices Expand
24-08-2026 06:01 via prnewswire.com

IBM Study: Sports Fans Want Streamlined Digital Experiences as Platform Choices Expand

AI use among surveyed sports fans increased in 2026, with accuracy driving fan trust Nearly half of respondents would download a single, consolidated sports app -- but only about 3 in 10 would pay for one Managing multiple subscriptions has become a source of frustration for surveyed...
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