How United Airline’s CEO comms lead with calm – internally and externally

From tariffs to internal issues, how the United comms team preps CEO Scott Kirby to succeed.Despite their importance, not every CEO is an enthusiastic partner in communications.
But Scott Kirby, who’s served as head of United Airlines since May of 2020, serves as the primary voice for the company in times of crisis and times of calm.
“Scott is a fantastic CEO to work with,” said Nicole Carriere, United’s  managing director of public relations, international and consu