How to know if you need an influencer or a creator

Becacuse they aren’t quite the same thing.
It’s common to use the terms “influencer” and “creator” interchangeably to describe someone with a large following on social media. After all, both are creating something in the hopes that it will influence their audience to take some sort of action.
But they aren’t quite the same — and the differences could have big implication for your next partnership campaign.
During Ragan and PR Daily’s recent S