How consumer data and ‘techstyle’ drive new Samsung campaign

Plus, the value of having comms in the room at the beginning of your advertising campaign.Data is one of the most powerful drivers of PR campaigns today, whether that’s finding compelling stories to pitch to the media or adjusting strategy based on consumer behavior.
But Samsung’s new campaign has data as its very foundation, helping to understand how customers interact with its products to, in turn, draw new customers. This impacts everything from commercials to journalist interacti