How communications can break out of the order-taker trap

Data from Ragan’s 2025 Comms Benchmark report points the way to a more strategic role for communicators.There are two persistent challenges communicators face year after year when carrying out their strategic plans: too few people and not enough money.
This year is no different, according to Ragan’s 2025 Communications Benchmark Report. In fact, the data shows it’s actually a little worse.
The Communications Benchmark Report, now in its seventh year, is a signature research pro