Hilton shares how it uses AI to enhance human creativity

The global hotel chain empowers communicators to use the tech as tools as opposed to collaborators.Hilton Worldwide has embraced artificial intelligence to support its editorial team in creating content while maintaining the human touch.
The hospitality company’s editorial team, made up of former journalists and TV producers, uses AI to aid with content planning and production, without allowing it to generate stories.
Jennifer Fickley-Baker, Hilton’s director of global editorial, sha