Harnessing culture through humanity

Why brands should take a holistic approach to developing culture.
Defining your organization’s culture is critical for not only for employee morale and productivity, but also for engaging customers, brand trust and adding value to your overall mission.
But actually defining what culture is can be a little trickier, said Marcus Collins, clinical assistant professor of marketing at the University of Michigan during Ragan’s Employee Communications and Culture Conference.
“We all t