Don’t let media ‘bias’ keep your clients out of the press

PR pros must figure out these issues every day.Dustin Siggins is founder of Proven Media Solutions. 
Media bias can stop your clients from getting in the press.
No, this isn’t about politics. It’s about media standards and norms that PR pros must navigate every day, such as:The client drafts a 2,000-word essay for an outlet that wants 800 words.
National media outlets prefer well-known voices like Mark Cuban over a little-known small business owner.
The local news outlet do