Developing positive company culture during change

Why a strategic plan is a must.
Comms teams need a strategic plan for change that accounts for company culture and varying job roles, including those with hybrid and remote positions.
When a business experiences massive change or growth, it’s normal to navigate through some uncomfortable territory, said Elizabeth Whittington, senior director of executive communications at St. Jude’s Research Hospital.
Whittington dealt with this directly when St. Jude’s workforce grew by 40% in