Data: How to drive web traffic and engagement with LinkedIn

New data sheds light on which formats get the biggest results.
The conventional wisdom is that putting a hyperlink into a post on LinkedIn will kill your reach. Instead, you should include the link as the first comment.
But that’s just not true, according to new research from Metricool.
Their 2025 LinkedIn Study found that link posts have 4.9% higher impressions and 13.5% higher interactions than other posts. And the number of clicks on links has increased 28% year-over-year.
Does that sur