Common mistakes in choosing the right podcast for your media relations pitch

The strategy behind the selection.
It can be daunting to pick through thousands of podcasts to find the one that furthers your organization’s goals. Instead of simply picking podcasts that top the charts on Spotify, comms teams need to get more strategic. 
“It’s not just about visibility but about ensuring the podcast resonates with your target audience and supports your strategic goals,” said Danielle Hughes, VP of communications at BodyArmor Sports Nutrition, who&r