AI SEO: An audience-first approach to showing up in AI results

The way we think about search is changing. In a pre-AI world, SEO and public relations were overlapping but ultimately separate disciplines
But now, AI overviews have distorted the roles of each function and communicators need to adapt to form relevant, creative and meaningful content that resonates with readers, drives results and marries both search and awareness.
“The silo and breakup of these (two areas) isn’t relevant anymore,” Jordan Leschinsky, head of strategy at c