A communications framework for healthcare’s next big conversation

It’s time to tap this underserved market.Meghan Powers is group vice president and deputy healthcare practice leader at The Bliss Group.
Menopause represents one of healthcare’s most significant yet underserved markets, traditionally seen as not requiring the healthcare industry’s attention or resources. With 62 million women over 50 in the United States and 6,000 women entering menopause daily, this demographic transformation demands attention from the entire healthcare ecosys