4 steps for building a proactive anti-deepfake strategy

Understand online audience behavior and information flows.
In order to build a proactive strategy for risk management, brands need to understand their audience and how information flows to prevent crisis from deepfakes and AI.
Understanding how people think along with audience analysis is a passion for Simon Paterson, the U.S. head of counter disinformation for crisis and risk at Edelman.
His past experience advising national defense institutions led him to become an expert in crisis communicati