When you build your first photography website, the platform you use can make it remarkably easy to include everything. Within an afternoon, you’ve populated a portfolio template, drafted an "About Me" page, and installed an e-commerce plugin to sell prints. You create a space for your blog. It feels productive, with every feature you can think of accounted for. You sit back and wait for visitors. Over time, though, the site may begin to feel less like a cohesive body of work and more like