How Sony Went From Camera-Industry Outsider to a Full Frame Mirrorless Leader in About a Decade

In 2005, if you asked a working photographer to name a Sony stills camera, you would get a shrug and maybe a Cyber-shot pointed at you. Sony had no professional lens line, no professional autofocus heritage, and no seat at a table Canon and Nikon had set for themselves decades earlier. A little over ten years later, Sony was selling the most talked-about full-frame mirrorless cameras on the market, and both of its rivals were scrambling to answer. [Read More]