APS: The Forgotten Film Format War of the 1990s

In February 1996, five of the biggest names in photography, companies that spent the rest of the century trying to bury each other, walked onto one stage in Las Vegas and formally launched a film format they had built together in secret. The five of them had already sunk around $500 million into it between them and expected to spend roughly that much again. Fifteen years later almost nobody remembered it existed. [Read More]