Social Media's Relentless Shopping Machine Has Created an Army of Debt-Laden Buyers
The influencer economy that Goldman Sachs projects will reach nearly half a trillion dollars by 2027 depends on a less-examined population: the influenced, millions of people who find themselves accumulating debt and clutter after years of exposure to what amounts to a 24/7 digital infomercial.
Antoinette Hocbo, a former marketing professional who knows the tricks brands use to chip away at willpower, bought a $199 Pilates program, an iPad, and an arsenal of makeup products after TikTok's algori