Google Gives Publishers a 'Preferred Sources' Button to Fight AI-Driven Traffic Losses

Google is giving publishers a new way to fight declining referral traffic from AI-powered search by letting them embed a "Preferred Sources" button that readers can use to favor their sites across Search, Discover, and Google News. "The idea is to make it easier for readers to find links from the sites they know and trust when they're searching for content or interacting with Google's AI to learn about a topic or read the latest news," reports TechCrunch. "As of May's launch, the company said th