Pattern: The Undervalued Driver of Success & By Lynn Zwibak

The number of factors identified to impact the success of a hotel’s revenue management strategy continues to grow. We know the standard ones: that higher occupancy brings in more guests and therefore can lead to more ancillary revenue; higher ADR means more revenue to flow to the bottom line, leading to higher profit; longer lengths of stay reduce costs, also leading to higher profit. I'm here to argue that there is one factor more important than all of these, and it is often overlooked in