21-08-2026 16:07 via hotelnewsresource.com

Global Hotel Brand Values Rise 21% as Hilton Retains Top Position

The combined value of the world’s 50 leading hotel brands increased 21% to $69.8 billion in 2026, according to Brand Finance. Hilton Hotels & Resorts remained the most valuable hotel brand, while Vinpearl led the brand-strength ranking and Delta Hotels & Resorts recorded the fastest growth in brand value.

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