Inside The Collective: A Fresh Take On Fashion Pop-Ups, Powered By Community

By Karissa Mitchell ·Updated May 19, 2025This past Saturday, I stopped by The Collective, a brand-new, designer-led pop-up on the Upper East Side. And let me tell you, it was more than just a shopping event. Tucked inside Freeman’s | Hindman on 67th Street, the space was buzzing with good energy, beautiful clothes, and some of the most exciting names in American fashion.  The Hinton Group The three-day pop-up (running May 18–20) featured 15 independent brands who decided