Apple's newest device is entering a market Amazon conquered years ago

After months of rumors, Apple is officially (and finally) making its biggest effort yet to grab a piece of the smart home pie. The iPhone maker announced the $299 HomeView on Tuesday, its first smart hub designed to put Siri front-and-center in people's homes. HomeView comes as a countertop device, or a slab you can mount to the wall, both with touchscreens, cameras and the ability to hear and execute Siri voice commands.This is Apple's first dedicated smart home hub ever, and it supports the nu