Jeff Koons Teams Up with Hublot for a New Watch Collaboration

Swiss luxury watchmaker Hublot has collaborated with the likes of Shepard Fairey, Richard Orlinski, Daniel Arsham, and Takashi Murakami. Now, it’s tapping Jeff Koons as a collaborator and ambassador.Koons will unveil his reimagination of what a Hublot watch should look like in mid-September in New York. This is the artist’s first collaboration with a watch brand. “Hublot and I have always shared [a] fascination for the material sciences,” said the artist in a statement. H