Blue-Chip Galleries at Frieze London Will Donate Portion of Sales to Gallery Climate Coalition

At the upcoming editions of Frieze London and Frieze Masters, a group of galleries will donate 10 percent of the sale price of certain artworks to benefit the London-based nonprofit Gallery Climate Coalition (GCC).Billed as a “fundraising and visibility initiative” for GCC, the project, called 10% Of, will involve 22 blue-chip galleries participating in either of the fairs, or around 8 percent of the more than 280 exhibitors at both fairs. (All the participating galleries were invite