A Look Inside the August 2026 Issue of Kovels Antique Trader

What do a beer stein, a porcelain sign, a fast-food toy, and a neon cowboy have in common? They were all created to capture attention. Today, they’re capturing collectors.The August issue of Kovels Antique Trader explores the colorful world of advertising memorabilia, where everyday promotional items have become lasting pieces of history. From roadside icons that once illuminated America’s highways to giveaways that found their way into kitchens, garages, and children’s hands,