Lego posts record first-half revenue, CEO touts strong sales at high-end and value pricing

Lego announced record first-half financial results, with revenue reaching 41.9 billion Danish kroner, representing a 21% increase compared to the prior year period. Operating profit grew 22% year over year to 10.9 billion Danish kroner, the company disclosed in its biannual earnings report released on Tuesday.
The strong performance reflects the company’s strategy of expanding its product portfolio and pursuing strategic partnerships to attract new customers while retaining its existing c