Goodyear burning rubber and cash as turnaround plan continues

Goodyear Tire & Rubber is progressing through its “Goodyear Forward” turnaround initiative under CEO Mark Stewart, who joined the company from Stellantis in January 2024. The company is attempting to enhance its brand appeal and financial performance through retail experience upgrades and operational restructuring, as evidenced by a newly renovated Detroit store unveiled at a private event near the Woodward Dream Cruise.
Despite achievements in executing turnaround milestones, G