Former CEO Howard Schultz says Starbucks needs to overhaul its customer experience
A week after Starbucks Corp. reported disappointing quarterly earnings and a gloomy annual forecast, its former chief executive said the coffee chain needs to own up to its mistakes and work harder to deliver a better experience for its customers.
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[mwai_chat context=”Let’s have a discussion about this article:nnA week after Starbucks Corp. reported disappointing quarterly earnings and a gloomy annual forecast, its former chief executi