AT&T tops targets for wireless subscriber additions as bundle offers gain traction

AT&T reported stronger-than-expected wireless subscriber additions during the second quarter, with the company adding 432,000 net monthly bill-paying wireless customers compared to analyst estimates of 338,500. The stronger performance was attributed to the company’s bundled service offerings and revamped pricing strategies designed to appeal to value-conscious consumers.
The company’s convergence strategy centered on selling multiple connectivity services to individual househol