Industry Shares Comments on CNH’s Color-Mixing of its Dealer Network

The recent move by CNH to further align the Case IH and New Holland organizations—often referred to as the "purpling" of the brands—has generated significant discussion throughout the dealer network. While many details remain unclear, NAEDA sees both opportunities and challenges associated with this strategy.On May 11, 2026, Ag Equipment Intelligence learned of CNH’s layoffs and a reorganization for a combined management authority over BOTH the New Holland and Case IH dealer ne