How a Scrapped Idea Kicked Off McDonald’s Biggest-Ever World Cup Push
03-06-2026 08:00 via adweek.com

How a Scrapped Idea Kicked Off McDonald’s Biggest-Ever World Cup Push

Global CMO Morgan Flatley on why the brand killed its first concept and bet on a fan-first strategy instead
Read more »

Advertising news



WPP and Publicis go head-to-head in Coca-Cola media, data and tech review
WPP and Publicis go head-to-head in Coca-Cola media, data and tech review
Lidl goes shopping for new media agencies across Europe
Lidl goes shopping for new media agencies across Europe
Tesco campaign highlights provenance of Finest range
Tesco campaign highlights provenance of Finest range
Social highlights from Lidl, Deliveroo, Nando’s, BT, L’Oreal and more
Social highlights from Lidl, Deliveroo, Nando’s, BT, L’Oreal and more
McDonald’s taps Beckham, Henry and Yamal for World Cup 'cup' campaign
McDonald’s taps Beckham, Henry and Yamal for World Cup 'cup' campaign
Saatchis hires Patrick Silla as associate creative director and Matthew Tassell and Dan Kenny as senior creatives
Not Normal Group makes six roles redundant
Third of UK digital adspend to be AI-driven by 2030 – IAB report
CMA forces Google to offer 'fairer' AI search deal to publishers in UK
Uber Advertising hires EMEA sales boss from Asos Media Group
Alan Young and Julian Vizard depart St Luke's
Prime Video’s NASCAR Coverage Is Driving Sales Results for Sponsors
Prime Video’s NASCAR Coverage Is Driving Sales Results for Sponsors
InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying
InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying
UK advertising exports hit £19.4bn with international campaign planned
Desktop versie