The Return of the UX Generalis

For years, our industry has debated (and sometimes derided) the concept of the “UX unicorn,” that mythical professional who can do it all: qualitative research, quantitative research, design, content strategy, and more. Over the past decade, we’ve concluded that specialization is more practical, especially as larger design organizations and focused roles became the norm. As AI reshapes our field, we’re seeing an interesting shift: the return of the generalist.