Shein’s app runs on the tricks the FTC calls ‘dark patterns.’ Now the FTC is investigating.

29-07-2026 18:40 via thenextweb.com

Shein’s app runs on the tricks the FTC calls ‘dark patterns.’ Now the FTC is investigating.

Shein wanted its Hong Kong listing to be about growth. Instead, the filing meant to sell that story revealed a US regulator is investigating the company, and Shein will not say why. The disclosure sits in the draft prospectus for Shein’s planned IPO, Reuters reported. Its US business, the filing said, is under investigation by […]
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