Rising costs of the token consumption race
27-08-2026 10:08 via thenextweb.com

Rising costs of the token consumption race

Lately, we have seen a surge in a practice called Tokenmaxxing. More and more companies are tracking their employees’ productivity with tokens spent on AI usage. Jensen Huang, CEO of Nvidia, summarizes the sentiment clearly: “If that $500,000 engineer did not consume at least $250,000 worth of tokens, I am going to be deeply alarmed.” […]
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