Reddit will make users log in as Google’s AI search cuts its traffic

Reddit is moving to a “logged-in-only experience”, chief executive Steve Huffman told shareholders on Thursday. For most of its 21-year history, anyone could read the site without an account. The plan came with Reddit’s third-quarter results, which beat analysts’ revenue estimates. In his shareholder letter, Huffman said search traffic was “down meaningfully” and that the […]
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