Is it worth doing UX in the year 2024?

We’ve all heard the term thrown around, but what exactly does UX stand for? It’s user experience. Forget the misconception that UX design is all about making users feel happy and giddy. The truth is, UX design’s ultimate goal is to bring in the big bucks for the company. But there’s a catch: if the user experience stinks, users will abandon ship faster than you can say “failed product launch.” So, it’s a delicate balance — creating a product that&r