Is ChatGPT’s New Shopping Research Solving a Problem, or Creating One?

When OpenAI announced its new shopping search capabilities, I took the news with a grain of salt (perhaps the whole shaker). For the past decade, we have watched the slow evolution of traditional search engines. What began as tools for pure information discovery gradually morphed into ecosystems dominated by SEO-optimized content and sponsored results. My initial fear with ChatGPT’s update was simple: Are we seeing the beginning of a similar shift? Is the purity of the “reasoning en