FTC clears Publicis’ $2.2bn LiveRamp deal if rivals keep equal access

The US Federal Trade Commission will let Publicis Groupe buy LiveRamp for $2.2bn, but only if the data company keeps serving the agency’s rivals on equal terms. The proposed consent order, announced on Monday, binds both companies for five years. Publicis must give every LiveRamp customer “non-discriminatory access and support on fair and reasonable terms”. […]
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