ChatGPT’s Ads era is here

OpenAI’s decision to introduce advertisements inside ChatGPT for free users and its new $8 “Go” tier is already shaping up to be one of the most consequential pivots in generative AI’s short history. It’s not a simple business tweak. It’s a reframing of where digital intent, attention, and commercial influence intersect in an age where conversations increasingly replace search bars. OpenAI has not yet started showing ads in ChatGPT, but it plans to begin test