Cannes insights: What a two-time major champion knows about marketing that CMOs don’t

For one week every June, the advertising industry decamps to the French Riviera to take its own temperature. The Cannes Lions International Festival of Creativity, now in its 72nd year, ran from 16 to 20 June 2025 and drew roughly 15,000 delegates from 90 countries, the sort of crowd that turns a seaside town into […]
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