Major Auto Makers Are Fully Embracing XR in the Vehicle Design Process
Some major car manufacturers still design cars in clay before heading into production, and while that tradition doesn’t seem to be going away just yet, companies like Ford, Volvo and Rivian say mixed reality headsets are substantially helping them to reduce time and cost in vehicle design.In a new video focusing on the Australia-base ddesign team behind the Ford Ranger, Ranger Raptor and Everest, we get a look at just how one of the world’s largest car manufacturers is using mix