AR Content is Coming to Google Maps, But It Won’t Matter Until There’s a Headset to See it Through

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. While it seems like an important step for Google on the way to owning a piece of the ‘all-day AR glasses’ future, it’s unclear just where it’s all headed for the company in the near term. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.Starting in Singapore and Paris l