Paranormal Activity is a bad omen for Broadway

Nowadays on Broadway, you've got to have a gimmick. It's not enough to be beloved or even acclaimed. Just look at Cats: The Jellicle Ball, a bodacious revival that re-imagined Andrew Lloyd Webber's Broadway smash as a ballroom runway, bringing the audience into the experience and onto the stage. Critics cheered, audiences clacked their fans in appreciation, and the Tonys gave three awards, including Best Direction of a Musical. Yet, none of that stopped The Jellicle Ball from closing weeks after