Your Next Fan May Never Search for You

Imagine someone sitting at home late at night and saying, “Play me something spacious and beautiful that I haven’t heard before. No vocals. Piano is fine, but nothing too sentimental.” Who gets played? That question is about to become much more important than musicians realize.
The listener did not search for an artist. They did not type a song title, choose a genre, visit a playlist, read a review, scroll through album covers, ask a friend, follow a link from Instagram, or sp